Research vs. Practice on Manufacturing Firms’ Servitization Strategies: A Gap Analysis and Research Agenda
Servitization in the manufacturing industry implies a shift from an offer based mainly on standard goods, to a wider value proposition composed of solutions aimed at solving specific customers’ problems, obtained by integrating tangible and intangible elements. The purpose of this paper is to invest...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2017-02-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2079-8954/5/1/19 |