“Expert persuasion” can decrease willingness to pay for sugar-containing food

“Expert persuasion” can decrease willingness to pay for sugar-containing food

Recent studies have revealed types of eating nudges that can steer consumers toward choosing healthier options. However, most of the previously studied interventions target individual decisions and are not directed to changing consumers’ underlying perception of unhealthy food. Here, we investigate...

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Bibliographic Details
Main Authors: Ioannis Ntoumanis, Ksenia Panidi, Yaroslava Grebenschikova, Anna N. Shestakova, Vladimir Kosonogov, Iiro P. Jääskeläinen, Dzerassa Kadieva, Sofia Baran, Vasily Klucharev
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-07-01
Series:Frontiers in Nutrition
Subjects:
food choices
healthy eating
willingness to pay
narratives
sugar
need for cognition
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2022.926875/full

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https://www.frontiersin.org/articles/10.3389/fnut.2022.926875/full

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