Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study
Neuromarketing is a widespread research methodology in marketing, and nowadays is being employed also for the assessment of digital communication: however, no experimental research has been conducted on a website banner. This paper assesses the effects of this kind of digital stimuli on the consume...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Odv Casa Arcobaleno
2023-03-01
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| Series: | European Journal of Volunteering and Community-Based Projects |
| Subjects: | |
| Online Access: | https://localhost/index.php/ejvcbp/article/view/76 |