THE EFFECT OF HALAL LABEL PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS
The halal industry in Indonesia is currently increasing from year to year, especially in the food and beverages sector. Kopi Kenangan is one of the popular local coffee products in Indonesia. Even though some food commodities are found without the halal label. This research aims to find the effect o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hailey College of Banking and Finance, University of the Punjab Lahore
2022-12-01
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| Series: | International Journal of Business Reflections |
| Subjects: | |
| Online Access: | http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/5421 |