THE EFFECT OF HALAL LABEL PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS

THE EFFECT OF HALAL LABEL PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS

The halal industry in Indonesia is currently increasing from year to year, especially in the food and beverages sector. Kopi Kenangan is one of the popular local coffee products in Indonesia. Even though some food commodities are found without the halal label. This research aims to find the effect o...

Full description

Bibliographic Details
Main Authors: Isje Pradina, Ade Nur Rohim
Format: Article
Language:English
Published: Hailey College of Banking and Finance, University of the Punjab Lahore 2022-12-01
Series:International Journal of Business Reflections
Subjects:
label of halal
product quality
purchase decision
service quality
Online Access:http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/5421

Similar Items

Similar Items