Store image through the eyes of the retail manager
The purpose of the research is to identify Retail Managers’ perception regarding store image dimensions including store appearance, frontline staff, merchandise display and in-store experience of customer service by following a secret shopping methodology. The data were analysed through structural e...
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| Format: | Article |
| Language: | English |
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Department of Marketing Management, University of South Africa
2022-11-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2022/11/RMR18_2_18-34.pdf |