STUDI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM AQUA DI KOTA SURAKARTA

STUDI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM AQUA DI KOTA SURAKARTA

This Research analyse consumer purchasing decision of drinking water AQUA at Surakarta City. Internal issue Formulation this research is what product quality, price, and promotion by parsial have an influence consumer purchasing decision of drinking water AQUA at Surakarta City?, and what product qu...

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Bibliographic Details
Main Author: Moech Nasir
Format: Article
Language:English
Published: Muhammadiyah University Press 2009-06-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
product quality, price, promotion, and consumer decision.
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1278

Internet

http://journals.ums.ac.id/index.php/benefit/article/view/1278

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