The transient competitive advantage model to analyze business scenario of technology companies
McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into consideration that changes are intrinsic features of nowadays economy. Her concept differs from traditional strategic ones, which are based on market’s stability and inertia. Accordi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123001130 |