Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method
One of the major challenges of service marketing is its intangibility. Branding research shows that each person unconsciously holds about 40 brands and takes them into consideration when choosing. The present study, which deals with designing a model of service branding in commercial insurance compa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Online Access: | http://cbs.uok.ac.ir/article_61073_f86fc0d242289f7266d8107044bfaab7.pdf |