Forecasting US Army enlistment contract production in complex geographical marketing areas

Forecasting US Army enlistment contract production in complex geographical marketing areas

Purpose – The purpose of this paper is to demonstrate an improved method for forecasting the US Army recruiting. Design/methodology/approach – Time series methods, regression modeling, principle components and marketing research are included in this paper. Findings – This paper found the unique abil...

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Bibliografske podrobnosti
Main Authors: Joshua L. McDonald, Edward D. White, Raymond R. Hill, Christian Pardo
Format: Article
Jezik:English
Izdano: Emerald Publishing 2018-02-01
Serija:Journal of Defense Analytics and Logistics
Teme:
regression
comparative studies
sales forecasting
Online dostop:https://www.emerald.com/insight/content/doi/10.1108/JDAL-03-2017-0001/full/pdf?title=forecasting-us-army-enlistment-contract-production-in-complex-geographical-marketing-areas

Internet

https://www.emerald.com/insight/content/doi/10.1108/JDAL-03-2017-0001/full/pdf?title=forecasting-us-army-enlistment-contract-production-in-complex-geographical-marketing-areas

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