Customer experience and satisfaction in coffee consumption: an experiential marketing perspective
The purpose of this study was to explore structural relationships among customer experience, customer satisfaction, advocacy and repurchase intentions—with emphasis on the mediating effect of tourist satisfaction on relations (1) between customer experience and customer advocacy and (2) between cust...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2450296 |