The making of corporate identities through a plural corporate language. A comparative study on French and Italian Food companies
The present study analyzes the linguistic and cultural dimensions which emerge from international companies working in those economic and social contexts, which are, at present, more cash-like and uncertain. The multilingual communication adopted by such companies is the result of their position on...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Università degli Studi di Torino
2014-06-01
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| Series: | RiCognizioni |
| Subjects: | |
| Online Access: | https://www.ojs.unito.it/index.php/ricognizioni/article/view/575 |