Web user segmentation using sequence alignment
Nowadays, with the rapid advances in e-commerce, user interest understanding becomes more and more essential in order to benefit the business. Users reveal this kind of interest through their behavior during their sessions in e-commerce applications. In this paper...
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Format: | Article |
Language: | English |
Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2017-12-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kỹ thuật và Công nghệ |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/tech-vi/article/view/817 |