Web user segmentation using sequence alignment

Nowadays, with the rapid advances in e-commerce, user interest understanding becomes more and more essential in order to benefit the business. Users reveal this kind of interest through their behavior during their sessions in e-commerce applications. In this paper...

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Bibliographic Details
Main Author: Lưu Vĩnh Trung
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2017-12-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kỹ thuật và Công nghệ
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/tech-vi/article/view/817