Online advertisements: how are visual strategies affected by the distance and the animation of banners?
Most of studies about online advertisements have indicated that they have a negative impact on users’ cognitive processes, especially when they include colourful or animated banners and when they are close to the text to be read. In the present study we assessed the effects of two advertisements fea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2014-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00211/full |