USING DIFFERENT TOOLS FOR ANALYSIS OF POPULARITY AND EFFICIENCY OF A BUSINESS PROJECT IN THE MEDIA MARKET

The proposed article is devoted to the study of basic tools for analyzing the popularity and effectiveness of a business project in the market in the field of media entrepreneurship. The most common and used tools are listed.

Bibliographic Details
Main Authors: N. V. Gamayunov, N. V. Mategorin
Format: Article
Language:Russian
Published: Real Economy Publishing House 2019-04-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/525