What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?

The global wearable medical device (WMD) sector has been alluring for businesses with a market value of $13 billion in 2019 and is expected to witness an annual growth rate of 27.9% by reaching $93.19 billion in 2027. Rising demand for advanced and continuous monitoring products fueled by health con...

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Bibliographic Details
Main Authors: Idil ATASU, Aslıhan NASIR, Hande TURKER
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2021-08-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:http://www.etimm.ase.ro/RePEc/aes/jetimm/2021/ETIMM_V01_2021_26.pdf