CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN
The purpose of this study was to determine the effect of corporate social responsibility towards the customer<br />loyalty, mediated by corporate image. The population in this study was the customers of BPR. The number of<br />samples was 120 respondents by using purposive sampling metho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Merdeka Malang
2017-03-01
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| Series: | Jurnal Keuangan dan Perbankan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/839 |