CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH YANG DIMEDIASI OLEH CITRA PERUSAHAAN
The purpose of this study was to determine the effect of corporate social responsibility towards the customer<br />loyalty, mediated by corporate image. The population in this study was the customers of BPR. The number of<br />samples was 120 respondents by using purposive sampling metho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Merdeka Malang
2017-03-01
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| Series: | Jurnal Keuangan dan Perbankan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/839 |
| Summary: | The purpose of this study was to determine the effect of corporate social responsibility towards the customer<br />loyalty, mediated by corporate image. The population in this study was the customers of BPR. The number of<br />samples was 120 respondents by using purposive sampling method. The data analysis technique used was the<br />technique of path analysis and the Sobel test. The results of this study indicated that CSR had a positive and<br />significant impact on the corporate image and the customer loyalty of BPR in Denpasar. The variable of<br />corporate image was proved to be able to mediate the effects of CSR on BPR customer loyalty in Denpasar<br />significantly. The implication of this research was suggested to BPR industry in Denpasar to implement and<br />to communicate the CSR activities done to increase the corporate image and to increase the customer loyalty. |
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| ISSN: | 1410-8089 2443-2687 |