Anticipated Regret in the Purchase of Secondhand and Counterfeit Product
The purpose of this study is how consumers can minimizing negative emotion they will probably experience. One of negative emotion that consumers could experience is regret. When consumers develop a mechanism to anticipate future regret after buying decision, it is called anticipated regret. This res...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Semarang
2019-09-01
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| Series: | Jurnal Dinamika Manajemen |
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| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/18537 |