Tehran private hospitals—identifying and prioritizing factors affecting employer branding

BACKGROUND: Employer branding (EB) is a collection of ideas and beliefs that influence the perspectives of current and prospective employees regarding an organization and their employment experiences, serving as a strategic tool in the competition to attract talent. Positive EB can help retain curre...

Full description

Bibliographic Details
Main Authors: Sam Saghari, Mahboobeh Safavi, Nader Khalesi, Abasat Mirzaei, Amin G. Begloo
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2024-06-01
Series:Journal of Education and Health Promotion
Subjects:
Online Access:https://journals.lww.com/10.4103/jehp.jehp_817_23