Estonian Identity Construction Between Nation Branding and Building
Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy. Drawing from an empirical study of 1) evolving campaigns of Enterprise Estonia; 2) the leverag...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of International Relations Prague
2020-06-01
|
| Series: | Czech Journal of International Relations |
| Subjects: | |
| Online Access: | https://cjir.iir.cz/index.php/cjir/article/view/89 |