Estonian Identity Construction Between Nation Branding and Building

Estonian Identity Construction Between Nation Branding and Building

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Whilst most accounts of nation branding emphasize the economic and diplomatic relevance of the phenomenon, this article examines the way Estonia has been proposing a nation “branding + building” strategy. Drawing from an empirical study of 1) evolving campaigns of Enterprise Estonia; 2) the leverag...

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Bibliographic Details
Main Authors: Abel Polese, Thomas Ambrosio, Tanel Kerikmäe
Format: Article
Language:English
Published: Institute of International Relations Prague 2020-06-01
Series:Czech Journal of International Relations
Subjects:
digitalization
Estonia
food
identity
nation branding
Online Access:https://cjir.iir.cz/index.php/cjir/article/view/89

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