Unpacking the Drivers of Market Orientation: Evidence from Smallholder Rice Farming Households in Southeast Nigeria

Unpacking the Drivers of Market Orientation: Evidence from Smallholder Rice Farming Households in Southeast Nigeria

Background: A fundamental departure from subsistence to commercial agriculture is crucial for ensuring lasting household-level food security and poverty reduction. The absence of farm-level analysis of the market orientation decisions constitutes a bottleneck to commercialising smallholder rice far...

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Bibliographic Details
Main Authors: Ikenna Charles Ukwuaba Ukwuaba, Chukwuemeka John Arene, Chiedozie Benjamin Okpukpara, Emmanuel Ejiofor Omeje, Chris Nnamdi Onyekwe, Victoria Okpukpara, Ogochukwu Gabriella Onah, Tochukwu Johnpaul Offorma
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2024-03-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Smallholders
rice
Market orientation
Heckman’s Model
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/174

Internet

https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/174

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