The Relationship between Customer Equity and Satisfaction Experienced by Domestic Tourists Staying at Five- star Hotels of Tehran
In marketing texts, value equity, brand equity, and relationship equity are frequently discussed as the three main dimensions of customer equity, which directly influence companies’ profitability. Satisfaction, the consequent loyalty, the repeated purchasing by customers, and finally the profitabili...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_2572_6544d8d029874779120caee9959b30db.pdf |