Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

Abstract Background Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a firs...

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Bibliographic Details
Main Authors: Kimberley Dunstone, Emily Brennan, Michael D. Slater, Helen G. Dixon, Sarah J. Durkin, Simone Pettigrew, Melanie A. Wakefield
Format: Article
Language:English
Published: BMC 2017-04-01
Series:BMC Public Health
Subjects:
Alcohol
Alcohol harm reduction
Mass media campaigns
Population health
Content analysis
Advertising characteristics
Online Access:http://link.springer.com/article/10.1186/s12889-017-4218-7

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http://link.springer.com/article/10.1186/s12889-017-4218-7

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