Financing of adverts and its impact on the brand value
The brand represents an important role not only for managers of companies of different sizes in strategic decisions, but also for consumers in their daily lives. It expresses the certain relationship between the product and the customer, and its value has both the ability and the power to influence...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2020-01-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/financing-of-adverts-and-its-impact-on-the-brand-value/ |