Effects of brand awareness, religious belief, and brand trust on purchase intentions of halal products among young consumers
Halal brands are gaining popularity among Muslim consumers across the world. This study aims to explore the effect of brand awareness, religious belief, and brand trust on young Muslim consumers’ willingness to purchase halal-branded products. The electronic questionnaires were distributed to partic...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2023-12-01
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Series: | Innovative Marketing |
Subjects: | |
Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19289/IM_2023_04_Islam.pdf |