Effects of brand awareness, religious belief, and brand trust on purchase intentions of halal products among young consumers

Effects of brand awareness, religious belief, and brand trust on purchase intentions of halal products among young consumers

Halal brands are gaining popularity among Muslim consumers across the world. This study aims to explore the effect of brand awareness, religious belief, and brand trust on young Muslim consumers’ willingness to purchase halal-branded products. The electronic questionnaires were distributed to partic...

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Bibliographic Details
Main Authors: K. M. Anwarul Islam, A. M. Shahabuddin, Fandi Omeish, Abul Bashar Bhuiyan, Serajul Islam
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-12-01
Series:Innovative Marketing
Subjects:
brand awareness
halal
Muslim
purchase willingness
religious belief
young consumers
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19289/IM_2023_04_Islam.pdf

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