Visualizing the IKEA effect: experiential consumption assessed with fNIRS-based neuroimaging

Visualizing the IKEA effect: experiential consumption assessed with fNIRS-based neuroimaging

IntroductionIn recent years, experiential consumption, which refers to purchases involving hedonic experiences, has been gathering attention in marketing research. Experiential consumption is closely related to cognitive biases, and among them, we focus on the IKEA effect, which is a cognitive bias...

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Bibliographic Details
Main Authors: Hiroki Oishi, Kenta Nakazawa, Tomoki Takahashi, Yasushi Kyutoku, Ippeita Dan
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-04-01
Series:Frontiers in Neuroergonomics
Subjects:
experiential consumption
IKEA effect
functional near-infrared spectroscopy (f-NIRS)
personalized adaptive GLM
DIY—do it yourself
memory retrieval
Online Access:https://www.frontiersin.org/articles/10.3389/fnrgo.2023.1129582/full

Internet

https://www.frontiersin.org/articles/10.3389/fnrgo.2023.1129582/full

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