DEVELOPMENT OF MOBILE MARKETING IT PROJECTS: OPPORTUNITIES FOR MOLDOVA AND UKRAINE

This article describes the main problematic issues and modern approaches to managing and developing mobile marketing IT projects. In this study, the authors set the goal of the study – to analyze the features of IT project management in mobile marketing, to systematize the development models of mode...

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Bibliographic Details
Main Authors: Maryna CHAIKOVSKA, Alla LEVITSKAIA
Format: Article
Language:English
Published: National Institute for Economic Research 2020-12-01
Series:Economy and Sociology
Subjects:
Online Access:https://economy-sociology.ince.md/?edmc=3349