Religion, marketing and market: An adjustment in the language of faith.

The present work if considers to make an analysis of social categories that the first sight does not have proximity, in the truth, can, also, seem antagonistic. One is about the relations between Religion, Marketing and Market. The theoretical reference it is a Social Sciences, however, considers th...

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Bibliographic Details
Main Author: José Rubens L. Jardilino
Format: Article
Language:English
Published: Universidad del Rosario 2010-05-01
Series:Universidad y Empresa
Subjects:
Online Access:http://revistas.urosario.edu.co/index.php/empresa/article/view/927