The figure of the consumer in modernity: A Simmelian analysis of marketing business strategies
We analyze the links between two conceptions of "the consumer" in modernity: one in Georg Simmel's classic book “Philosophy of money", and the other implicit in the marketing strategies of modern companies. In modernity, the division of labour, and social differentiation, have pr...
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| Format: | Article |
| Language: | Catalan |
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Universitat Autònoma de Barcelona
2007-11-01
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| Series: | Athenea Digital |
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| Online Access: | http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/329/366 |