The Concentration-after-Personalisation Index (CAPI): Governing effects of personalisation using the example of targeted online advertising
Firms are increasingly personalising their offers and services, leading to an ever finer-grained segmentation of consumers online. Targeted online advertising and online price discrimination are salient examples of this development. While personalisation's overall effects on consumer welfare ar...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-07-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517221132535 |