THE SURRENDER OF A PANOPLY OF COPYCATS TO THE CASE-HARDENED MARKET LEADER: SUBSTANTIATION FROM AN EXPERIMENTAL STUDY OF THE INDONESIA CROP-PROTECTION INDUSTRY

THE SURRENDER OF A PANOPLY OF COPYCATS TO THE CASE-HARDENED MARKET LEADER: SUBSTANTIATION FROM AN EXPERIMENTAL STUDY OF THE INDONESIA CROP-PROTECTION INDUSTRY

This study has three objectives: to reveal how to create effective copycats design; to determine the most favorable situation for copycats; to cognize the winner of panoplied copycats versus market leader. Study 1 with participation of 98 farmers revealed that copycats managed to steal quality image...

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Bibliographic Details
Main Authors: Iwan Gunawan, Achmad Sudiro, Ainur Rofiq
Format: Article
Language:English
Published: Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang 2019-05-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
copycat
crop-protection market
low-literate consumers
pricing strategy
reference groups
sales promotions
Online Access:https://jurnal.unmer.ac.id/index.php/jbm/article/view/3033

Internet

https://jurnal.unmer.ac.id/index.php/jbm/article/view/3033

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