Understanding the Significance of Cultural Branding in Brand Theory
This article examines the understanding and significance of cultural branding of Holt, which is evaluated as a bridge between CCT and brand strategies. This task is performed while focusing on problem consciousness, perspective to brands and academic area on which to rely. The model is positioned as...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/4/39_2020.022/_html/-char/en |