Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity
In our relationship with the objects within the culture of consumerism, we do not consume the objects, but the relationship itself instead. Brands are representations of this relationship idea, which is, in fact, consumed and renewed in the materiality the objects present. More than a discourse on t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2016-07-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/23333 |