Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity
In our relationship with the objects within the culture of consumerism, we do not consume the objects, but the relationship itself instead. Brands are representations of this relationship idea, which is, in fact, consumed and renewed in the materiality the objects present. More than a discourse on t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2016-07-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/23333 |
| _version_ | 1819261084357361664 |
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| author | Kammiri Corinaldesi Aros Ricardo Goulart Tredezini Straioto Luiz Fernando Gonçalves de Figueiredo Richard Perassi Luiz de Sousa |
| author_facet | Kammiri Corinaldesi Aros Ricardo Goulart Tredezini Straioto Luiz Fernando Gonçalves de Figueiredo Richard Perassi Luiz de Sousa |
| author_sort | Kammiri Corinaldesi Aros |
| collection | DOAJ |
| description | In our relationship with the objects within the culture of consumerism, we do not consume the objects, but the relationship itself instead. Brands are representations of this relationship idea, which is, in fact, consumed and renewed in the materiality the objects present. More than a discourse on the object, brands become consumerism objects. In the context of graphic brands design, the diversity of styles and trends in visual identity creation showcases the variety of positioning spots our symbolic differentiation culture produces. Each style creates visual codes whose intention is to represent a discourse – or a message – to be communicated to a specific target audience. Based on an analysis report over more than 24.000 visual identities, Logo Lounge website categorized 14 top trend styles in 2014. Among them is the Mono Crest style. The objective of this paper is to identify, in the visual features of this graphic style, the logic of its visual code, and then discuss its use on the visual identity of a brand. |
| first_indexed | 2024-12-23T19:36:10Z |
| format | Article |
| id | doaj.art-db3319af5fcb43288a3162d33c10ede7 |
| institution | Directory Open Access Journal |
| issn | 2236-2207 |
| language | Portuguese |
| last_indexed | 2024-12-23T19:36:10Z |
| publishDate | 2016-07-01 |
| publisher | Universidade Estadual de Londrina (UEL) |
| record_format | Article |
| series | Projetica |
| spelling | doaj.art-db3319af5fcb43288a3162d33c10ede72022-12-21T17:33:47ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072016-07-0162546010.5433/2236-2207.2015v6n2p5414065Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identityKammiri Corinaldesi Aros0Ricardo Goulart Tredezini Straioto1Luiz Fernando Gonçalves de Figueiredo2Richard Perassi Luiz de Sousa3Universidade Federal de Santa CatarinaUniversidade Federal de Santa CatarinaUniversidade Federal de Santa CatarinaUFSCIn our relationship with the objects within the culture of consumerism, we do not consume the objects, but the relationship itself instead. Brands are representations of this relationship idea, which is, in fact, consumed and renewed in the materiality the objects present. More than a discourse on the object, brands become consumerism objects. In the context of graphic brands design, the diversity of styles and trends in visual identity creation showcases the variety of positioning spots our symbolic differentiation culture produces. Each style creates visual codes whose intention is to represent a discourse – or a message – to be communicated to a specific target audience. Based on an analysis report over more than 24.000 visual identities, Logo Lounge website categorized 14 top trend styles in 2014. Among them is the Mono Crest style. The objective of this paper is to identify, in the visual features of this graphic style, the logic of its visual code, and then discuss its use on the visual identity of a brand.http://www.uel.br/revistas/uel/index.php/projetica/article/view/23333Marca, Identidade Visual, Linguagem Visual, Estilo Mono crest |
| spellingShingle | Kammiri Corinaldesi Aros Ricardo Goulart Tredezini Straioto Luiz Fernando Gonçalves de Figueiredo Richard Perassi Luiz de Sousa Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity Projetica Marca, Identidade Visual, Linguagem Visual, Estilo Mono crest |
| title | Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity |
| title_full | Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity |
| title_fullStr | Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity |
| title_full_unstemmed | Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity |
| title_short | Mono Crest graphic style in visual identity: a coherence analysis between visual identity and brand identity |
| title_sort | mono crest graphic style in visual identity a coherence analysis between visual identity and brand identity |
| topic | Marca, Identidade Visual, Linguagem Visual, Estilo Mono crest |
| url | http://www.uel.br/revistas/uel/index.php/projetica/article/view/23333 |
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