Management of transaction entrepreneurial structures advertising services market

An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...

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Hlavní autor: I. M. Gurova
Médium: Článek
Jazyk:Russian
Vydáno: Russian Academy of Entrepreneurship 2020-01-01
Edice:Путеводитель предпринимателя
Témata:
On-line přístup:https://www.pp-mag.ru/jour/article/view/990