Enhancing Short-Term Sales Prediction with Microblogs: A Case Study of the Movie Box Office

Enhancing Short-Term Sales Prediction with Microblogs: A Case Study of the Movie Box Office

Microblogs are one of the major social networks in people’s daily life. The increasing amount of timely microblog data brings new opportunities for enterprises to predict short-term product sales based on microblogs because the daily microblogs posted by various users can express people’s sentiments...

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Bibliographic Details
Main Authors: Jie Zhao, Fangwei Xiong, Peiquan Jin
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Future Internet
Subjects:
microblog
sales prediction
sentiment analysis
social influence
regression model
short-term prediction
Online Access:https://www.mdpi.com/1999-5903/14/5/141

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https://www.mdpi.com/1999-5903/14/5/141

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