The Relationship between Traditional Travel Agencies Website Design on Customers' e-Loyalty

The website for a traditional travel agency is important as it is assumed that customers make purchases through a travel agency website, they trust for their tourism products and services. A pleasant website design may lead the online customers to continue to be loyal. This leads to the purpose of t...

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Bibliographic Details
Main Authors: Mazlina Mahdzar, Aida Shafinaz Khairuddin, Wan Aisyah Wan Akmal Zahri, Norfathini Mohd Fakri, Rosliza Abd Rahman, Mohd Saiful Hafiz Saifudin
Format: Article
Language:English
Published: UiTM Press 2022-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/20717/11204