HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION

The present article provides some insights into the issues concerning the translation of advertising slogans. Application of phonetic stylistic devices and the effects their usage cause are studied analyzing slogans in English, Latvian and Russian. The analysis is undertaken with an aim to consider...

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Bibliographic Details
Main Author: Tatjana Smirnova
Format: Article
Language:English
Published: Vilnius University Press 2017-04-01
Series:Vertimo Studijos
Online Access:http://www.zurnalai.vu.lt/vertimo-studijos/article/view/10562