Brand Presence in Decision-Making Involving Decoys
Purpose – Context effects have emerged as an area of interest in cognitive psychology. In the majority of experiments in the field, product alternatives are typically labeled with letters rather than with actual brand names. However, neglecting the ubiquitous brand in research design imposes unreali...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/405588 |