Brand Presence in Decision-Making Involving Decoys
Purpose – Context effects have emerged as an area of interest in cognitive psychology. In the majority of experiments in the field, product alternatives are typically labeled with letters rather than with actual brand names. However, neglecting the ubiquitous brand in research design imposes unreali...
Main Authors: | Radka Kubalová, Martin Klepek |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
|
Series: | Tržište |
Subjects: | |
Online Access: | https://hrcak.srce.hr/file/405588 |
Similar Items
-
Changing Decisions: The Interaction between Framing and Decoy Effects
by: Adolfo Di Crosta, et al.
Published: (2023-09-01) -
Attraction comes
from many sources: Attentional and comparative processes in decoy
effects
by: Marco Marini, et al.
Published: (2020-09-01) -
Attraction comes from many sources: Attentional and comparative processes in decoy effects
by: Marco Marini, et al.
Published: (2020-09-01) -
Commentary: The Attraction Effect in Decision Making: Superior Performance by Older Adults
by: Maciej Koscielniak, et al.
Published: (2018-11-01) -
Can professionals “keep the tiller straight” in organizations? Resistance to reframing and decoy alternatives in workplace decision-making
by: Laura Angioletti, et al.
Published: (2024-02-01)