Arts marketing: Choice criteria of theatre visitors
The purpose of this research is to identify key choice criteria of theater visitors in Serbia. The method used to conduct the research was the survey method, with statistical analysis of the obtained results. Key results suggest that the most important choice criteria of theatres are the plot of the...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2023-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712304264V.pdf |