Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program
This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza Brand Equity at PT Bank Panin KCU Senayan. The d...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN
2020-06-01
|
| Series: | Jurnal Akuntansi, Manajemen dan Ekonomi |
| Online Access: | http://jos.unsoed.ac.id/index.php/jame/article/view/2761 |