Customer satisfaction and sale performance in New York State brewery tasting rooms

The US craft brewery industry has grown steadily in recent years before the 2020 COVID-19 pandemic. The majority of small, independently owned craft breweries rely on tasting rooms for revenues and profits. Using data collected from a survey of tasting room visitors from 21 craft breweries in New Yo...

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Bibliographic Details
Main Authors: Jie Li, Sara M. Wagner, Miguel I. Gómez, Anna Katharine Mansfield
Format: Article
Language:English
Published: Cambridge University Press
Series:Agricultural and Resource Economics Review
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1068280522000284/type/journal_article