The Impact of Blockchain Technology on Marketing through Social Media
Blockchain technology has become a particularly promising innovation in recent years, impacting various fields, including marketing. This study looks at how blockchain technology is impacting social media marketing. Through a literature review and case studies, the advantages and challenges of using...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2023-05-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2023/ETIMM_V01_2023_59.pdf |