Customer Loyalty Analysis Using Recency,Frequency, Monetary (RFM) and K-means Cluster for Labuan Bajo Souvenirs in Online Store
An average Labuan Bajo souvenir shop sells a variety of souvenirs specific to Labuan Bajo. However, the sales process is still manual, with the shop resorting to telephone or WhatsApp communication to connect with customers for placing orders. To increase sales, typical souvenir shops in Labuan Bajo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Informatics Department, Faculty of Computer Science Bina Darma University
2023-03-01
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| Series: | Journal of Information Systems and Informatics |
| Subjects: | |
| Online Access: | https://journal-isi.org/index.php/isi/article/view/421 |