Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities...

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Hlavní autoři: Azilahwati Binti Adam, Jessnor Elmy Binti Mat Jizat, Mohd Asri Bin Mohd Nor
Médium: Článek
Jazyk:English
Vydáno: Universitas Pelita Harapan 2016-06-01
Edice:DeReMa (Development Research of Management): Jurnal Manajemen
Témata:
Social Commerce
Small and Medium Enterprises
Attitude
Self-Efficacy
ICT.
On-line přístup:http://ojs.uph.edu/index.php/DJM/article/view/187

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