Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities...

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書目詳細資料
Main Authors: Azilahwati Binti Adam, Jessnor Elmy Binti Mat Jizat, Mohd Asri Bin Mohd Nor
格式: Article
語言:English
出版: Universitas Pelita Harapan 2016-06-01
叢編:DeReMa (Development Research of Management): Jurnal Manajemen
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在線閱讀:http://ojs.uph.edu/index.php/DJM/article/view/187

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